National Geographic

Logo colors

The National Geographic logo is one of the most iconic and recognizable logos in the world. The logo has undergone many changes over the years, but the current version features a yellow and green “NG” insignia against a blue background. The colors of the logo are meant to represent the earth, sky, and water.

Logo font

The National Geographic logo has undergone several changes over the years, but the current font is a custom version of Futura. Futura is a sans-serif typeface designed in 1927 by German typographer Paul Renner. It’s considered to be a highly versatile font, and has been used by many famous brands, including Apple, BMW, and Sony.

Founders

National Geographic was founded in Washington, D.C. on January 13, 1888, by a group of 33 men with a common passion for exploration and discovery. Among them were John Wesley Powell, the one-armed Civil War veteran who had led the first expedition down the Colorado River; Alexander Graham Bell, the inventor of the telephone; and railroad magnate Edward Harriman.

Since its inception, National Geographic has been at the forefront of global exploration and discovery, funding more than 10,000 research projects in over 200 countries. From the depths of the oceans to the highest mountains, from the Arctic to the African plains, National Geographic explorers have helped reveal some of the world’s most amazing places and creatures.