Selver

The Selver store chain was founded in 1995, when the Punane Selver was opened in Lasnamäe, Tallinn. Selver started with a single store, the vision to develop into a store chain operating on common principles grew in the course of daily work. In 1998-2001, Selver was transformed into a chain with common values, development goals and identity.

2002 was a year of active expansion and development for Selver, when Selver doubled the number of its stores and expanded outside the capital. The second active year of expansion was 2005 – 9 new Selver stores were added. The Selver chain currently has 72 stores, 28 of them in different areas of Tallinn. The name of each Selver usually refers to the area or district where the Selver is located.

Selver’s mission or main goal is to create and maintain customer trust. We create a friendly atmosphere, serve quickly and professionally, offer quality goods and delicious products of Selver Kitchen. Selver stores are located in traffic hubs and therefore enable customers to shop quickly and conveniently.

The special feature of Selver is its Selver Kitchen , which offers a wide range of delicious and innovative salads, culinary and bakery products. In addition, Selver already has a large number of products bearing its own brand, which are made especially for Selver. All our products are healthy, friendly and striking in design and at a good price.