Mailchimp

Mailchimp logo history

Mailchimp is one of the most popular email marketing platforms on the planet, and its logo is recognized by people all over the world. Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. When they first started the company, they had no money to hire a professional designer, so they designed the logo themselves.

The original Mailchimp logo was a monkey holding an envelope. The monkey was meant to represent the company’s playful personality, and the envelope was a nod to their email marketing focus. Over the years, Mailchimp has made some changes to its logo, but the basic idea has remained the same. In 2014, they updated the monkey to look more modern and friendly, and in 2017, they simplified the logo even further.

Today, the Mailchimp logo is one of the most recognizable logos in the world, and it perfectly represents the brand’s fun-yet-professional personality.

Mailchimp mascot

Since the early days of Mailchimp, their mascot has been a little monkey named Freddie. He’s inspired by vintage advertising and old-school cartoons, and he helps represent the fun, approachable personality of our brand.

In recent years, Freddie has undergone a bit of a makeover. They have updated his look to reflect the evolution of their brand, and he’s now more expressive than ever. He still loves bananas, and he’s always up for a good time—even if things do get a little chaotic sometimes.

Whether he’s leading a conga line or just hanging out with his friends, Freddie is a reminder that Mailchimp is all about personality—yours and ours.